Proloop (“we”, “us”) is operated by Mohammad Ali, Real Estate Broker, Zolo Realty, RECO #4795990. This policy describes how we collect, use, and protect your personal information when you use our website and mobile app.
Information we collect
- Contact details you submit via forms: name, email, phone number.
- Property details you provide for valuations or showing requests (address, property type, etc.).
- Usage data such as pages visited and searches performed, used to improve our services.
- Browsing history (the listings you view) linked to a random browser ID, only if you accept cookies.
- Device identifiers for push notifications, only with your consent.
- Marketing attribution data (UTM parameters) to measure ad performance.
How we use information
- To respond to your inquiries and schedule showings.
- To send saved-search alerts and property recommendations you have opted into.
- To provide home valuations and market analysis.
- To analyze and improve our services and marketing effectiveness.
Cookies and what they do
Some cookies are required for the site to work. Everything else is optional and runs only after you choose “Accept all”. You can change your choice at any time using the Cookie Settings link in the footer.
- Essential. A cookie that remembers your consent choice, and sign-in cookies if you have an account. These are always set.
- Analytics. Google Analytics 4 records pages visited and searches performed, with your IP address anonymized. Used to see which pages and listings people find useful.
- Advertising. The Meta pixel records page views and form submissions so we can measure which ads lead to inquiries. If you submit a form, we also send Meta the hash of your email or phone number — not the raw value. Meta also receives your IP address and browser information.
- Push notifications. If you also enable notifications, OneSignal stores a device identifier so we can send saved-search alerts. Turning off notifications does not change your cookie choice.
- Browsing history. We store a random browser ID that links the listings you viewed to a later inquiry, so our team can help you better. It is not your name, email, or phone number, and it is deleted if you choose “Essentials Only”.
Our own cookies expire after 12 months, and your consent choice is remembered for 12 months. Ad attribution data (UTM parameters) is kept for 90 days. If you choose “Essentials Only”, none of the analytics, advertising, push, or browsing history cookies are set.
Google, Meta, and OneSignal set their own cookies and process this data in the United States. Their handling and cookie lifetimes are described in their privacy policies: Google, Meta, OneSignal.
Listing data
Property listings are provided via MLS, DDF, or IDX feeds and are subject to their respective data licensing terms. Sold-price data is provided under a VOW (Virtual Office Website) agreement and is available only to authenticated members who accept those terms. See our MLS disclaimer.
Your rights
You may request access to, correction of, or deletion of your personal data at any time. You can manage notification preferences in your account settings or unsubscribe from saved-search emails via the link in each email.
Contact
For privacy inquiries, contact Mohammad Ali at hello@proloop.ca or 647-782-4418.